environmental pillows?

a part of this house project's line of thinking has been to experiment with environmental ways of living and alternatives to chemical baddies... so I was pleasantly surprised to find that the second cheapest pillows here at the Wal-Mart (the only place I could think to get pillows closeby) were "EcoTEX Earth Friendly Bed Pillows".  Cool, eh?  They're made with recycled water bottles, bleached without chlorine, are 100% cotton, and come in biodegradable plastic.  I thought it was rad and always like a good excuse to take a funny picture.